Gray Poehnell

Gray Poehnell is an experienced life/career consultant with over 30 years experience approaching life/career with holistic approaches that cultivate hope, practical spirituality, creativity, imagination, and integrity. Gray is widely recognized for his dynamic training of life/career practitioners both nationally and internationally. Gray is of Metis descent and has been developing life/career approaches and tools that reflect values, such as spirituality, community, and life balance. Through books, workshops, conference sessions, and keynotes, he has presented the Hope-Filled Engagement approach to several thousand life/career practitioners, who work with indigenous peoples and other client groups that benefit from a more holistic approach, such as Indigenous peoples, peoples with disabilities, youth, social assistance recipients, older adults, immigrants, corrections inmates, and even professionals. Gray was the 2012 recipient of the Stu Conger Award for Leadership in Career Counselling and Career Development for his visionary leadership, exemplary achievement, and inspired dedication to the advancement of excellence in career development in Canada. He is very happily married, has 2 adult daughters, and currently lives in beautiful Steveston at the mouth of the Fraser River, Vancouver, British Columbia, Canada.


Norman E. Amundson

Dr. Norman Amundson is Professor  Emeritus in Counselling Psychology / Faculty of Education at the University of British Columbia, Canada. He has given numerous workshops and seminars and also has been a keynote speaker at many national and international conferences. In his writings, Dr. Amundson emphasizes the importance of hope, creativity, imagination, cultural awareness, and action as career counselling strategies. Dr. Amundson has won a number of academic and professional awards, including an Honorary Doctorate from the University of Umea, Sweden. He is currently doing some work with his daughter, Andrea  Fruhling, using an integrated career counselling / coaching perspective.  More about this current work can be found at